6How We Can Drive Our Favorite Charities to Succeed

The $1,500 Bottle of Soda

Imagine that it's 10:30 on a Saturday morning and you're in the grocery store leaning over your shopping cart. You're still in sweatpants and your hair looks a bit of a mess; you're not usually out and about this early on a Saturday morning. Today is different though, because today marks the start of the glorious three-day festival of barbeques and sunshine that is Memorial Day weekend, and you have some serious food shopping to do.

Snacks? Already taken care of. Jammed into one corner of your cart is a mass of shiny crackling bags: tortilla chips, potato chips (regular and the kind with the thick ridges), pretzel rods, popcorn. Produce? Check. Another corner of ...

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