Skip to Content
How to Get Ideas, 2nd Edition
book

How to Get Ideas, 2nd Edition

by Jack Foster, Larry Corby
June 2007
Beginner
214 pages
3h 2m
English
Berrett-Koehler Publishers
Content preview from How to Get Ideas, 2nd Edition

13.Search for the idea

If there is no wind, row.

Latin proverb

The biggest sin is sitting on your ass.

Florynce Kennedy

Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.

Gene Fowler

Cliff Einstein, the head of an advertising agency, says: “The best way to get an idea is to get an idea.”

He means that once you have an idea, the pressure is off to have an idea.

He also means that ideas have a way of snowballing, that the best way to get the whole process going is to prime it with an idea, any idea. It doesn’t matter if the idea makes sense or solves the problem or is even germane, just as long as it’s something new and different.

I know this sounds crazy, but try it sometime. It really works. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Copywriting, 2nd Edition

Copywriting, 2nd Edition

Mark Shaw
The Goal

The Goal

Eliyahu M. Goldratt, Jeff Cox

Publisher Resources

ISBN: 9781605093017