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How to Get Ideas, 2nd Edition by Larry Corby, Jack Foster

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13.Search for the idea

If there is no wind, row.

Latin proverb

The biggest sin is sitting on your ass.

Florynce Kennedy

Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.

Gene Fowler

Cliff Einstein, the head of an advertising agency, says: “The best way to get an idea is to get an idea.”

He means that once you have an idea, the pressure is off to have an idea.

He also means that ideas have a way of snowballing, that the best way to get the whole process going is to prime it with an idea, any idea. It doesn’t matter if the idea makes sense or solves the problem or is even germane, just as long as it’s something new and different.

I know this sounds crazy, but try it sometime. It really works. ...

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