July 2024
Intermediate to advanced
202 pages
7h 23m
English
Content preview from How to Manage and Survive during a Global Crisis
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Mini-case II: Digital payments revolution in India
Background
India started its journey towards a significant transformation in the digital payments landscape in the last decade and witnessed a rapid surge in digital payments, driven by several factors, including government initiatives, technological advancements, and changing consumer behaviors (Roy & Sahoo, 2016). The demonetization move in 2016, where high-denomination currency notes were invalidated, acted as a catalyst for the adoption of digital payment methods (Sivathanu, 2019). However, it experienced a rapid acceleration in this process during COVID-19 due to a number of factors (Chaudhari & Kumar, 2021). This mini-case examines the key players, milestones, challenges, and future outlook ...
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