5 Say Hello to Your New Front-Office Bots AI in Customer Service, Sales, and Marketing

Like a lot of companies at the onset of the Covid-19 pandemic, John Hancock saw a dramatic spike in traffic at its customer contact centers and sought ways to make sure customers could continue to get answers when they needed them. With its mission to give customers the confidence to make the right decisions, John Hancock dedicated itself to adopting a sustainable solution—for its customers and its call center representatives.

Working with Microsoft, the company implemented chatbots hosted on customer-facing websites. The chatbots provide immediate and accurate responses to common customer questions and issues in a natural, conversational style made possible ...

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