Humanizing Rules

CHAPTER 24INTRODUCING RADAR

Where Do I Begin?

So far, we've introduced the basics of behavioural science, explored the Six Rules and learnt about HUMANS, a practical framework. You're now ready to deploy BeSci within your organisation. But where should you begin? There are lots of problems you could theoretically use BeSci to help solve. But if you're going to try something different – perhaps even counter‐intuitive or counter‐cultural – then you want to maximise your chances of success, particularly if you're subject to a lot of regulatory scrutiny.

In this part of the book, I'm going to suggest some areas where you might like to focus your efforts to increase your chances of success. I'll do that using a framework called RADAR, designed to help you locate “low‐hanging fruit” and hopefully get quicker results.

Introducing RADAR

RADAR is based on a very simple idea; since we're trying to influence the decision‐making of our employees, why not use them as human “radars” to help guide what we do? We can target our behavioural interventions more effectively by identifying where they are either already noncompliant or showing signs of the potential for noncompliance.

Of course, we can begin with areas where we already have evidence of noncompliance, for example, where we know that there are frequent breaches of a particular rule or policy. But we can also look for behavioural patterns that suggest areas where we have breaches that we might not be aware of, for example, breaches ...