11
CHAPTER
Analytics Using Analysis Studio
Why create an analysis and not a report? What’s the difference? You create reports to answer a business question. If another business question arises from that report, you can create another report based on the new question, or you can search for reports that contain similar information. This can be a time-consuming process, however, and the data may not be as current as you need it to be.
Analysis is a more sophisticated process for users who don’t know exactly what they are looking for. An analyst first looks at data to make sure everything is in order. While looking at the data, the analyst may notice that something is not quite right. The analyst’s job is like a homeowner who walks into the house ...

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