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If We Can Put a Man on the Moon
book

If We Can Put a Man on the Moon

by William D. Eggers, John O'Leary
November 2009
Intermediate to advanced
256 pages
8h 17m
English
Harvard Business Review Press
Content preview from If We Can Put a Man on the Moon

CHAPTER 1

The Tolstoy Trap

You’ll See It When You Believe It

Idea → Design → Stargate → Implementation → Results

(←—————Reevaluation—————→)

CHAPTER GUIDE

  • The Idea of an Idea
  • Dick Nixon: Tire Rationer, Inflation Fighter
  • Whip Inflation Now
  • The Tolstoy Syndrome
  • Health Care Reform in Massachusetts: The Meeting of the Minds
  • Pearls of Wisdom from the Cyber Mob
  • The Opposite of an Idea
  • Politics, Economics, and the Copenhagen Consensus

A man may die, nations may rise and fall, but an idea lives on.

—JOHN F. KENNEDY

IDEAS MATTER. In ways profound and prosaic, for better or for worse, an idea made into law makes an impact.

What is an idea? The term merits some thought. In the policy world, an idea can refer to an intention (“we should help the homeless”), ...

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Publisher Resources

ISBN: 9781422155127