Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience & Engagement

Acknowledgments

I could never have attempted to write this book without the help of some of my amazing associates at Epsilon. I am always amazed and inspired by the blend of creativity and science that they can bring to any opportunity. While many associates helped form these ideas, I would like to specifically thank the following people who provided their time to conduct the research, contribute content, fact-check information, and spread the word about Igniting Customer Connections:

Paula Ausick, John Bartold, Stephen Bernstein, Kim Bramante, Diane Bruno, Anna Cherkasky, Kristine Cieri, Kim Finnerty, Jeanette Fitzgerald, Gaylord Garraway, Taleen Ghazarian, Deirdre Heisler, John Immesoete, George Israel, Chuck Jiang, Bryan Kennedy, Cathy Lang, Kevin Mabley, Gillian MacPherson, Jade Mangahis, Andrew McKellar, Kerry Morris, Jessica Nable, Brian Peterson, Elizabeth Phillibert, Karen Phillips, Vic Piano, Tim Prunk, Kris Shahinian, Michael Shur, Liz Soto, Irene Stavisky, Nicole Tachibana, Wayne Townsend, Suzie Weaver, Andy Wilder, John Young, and Bob Zurek.

I also have the unique opportunity to work with some of the most brilliant marketing minds in the world—my clients. Again, many clients over the years helped formed the thinking in this book. But I would specifically like to thank Pat Brady, Elmer Smith, and John Costello, who agreed to be interviewed for the book.

Others who provided valuable input to the process of writing a book included Bryan Person, Jay Baer, Jeff Hayzlett, ...