Image Beyond the Screen

12Projection Mapping: A Mediation Tool for Heritage Resilience?

12.1. Introduction

Architectural works are the most telling traces of human civilization. Whatever the hands that have traced them, they are the bearers of materialized, visible and meaningful cultures. Practical, social and aesthetic functions as well as architectural signs are an integral part of World Heritage, marked not only by technological progress, but also by a structuring of the significant units of architecture, which gives works a cultural dimension, social significance and a spirit of aesthetic renewal (Zhang 2009).

Nevertheless, according to the architect Marika Jacquemart-Bouaoudia¹, who is also a guide interpreter, the public prefers to be interested in painting, literature, sculpture or music, rather than architecture. One reason is that these areas are more accessible and the tools to understand them are easier to assign. In other words, it is easier to hold a visual art exhibition, a book fair or a concert than to hold an architectural exhibition because the objects are not very movable. To be interested in architecture, you have to go towards the objects through guided tours and commented by knowledgeable guides (expert guides)!

Because of this lack of interest in architecture, Bruno Zévi² has written a book entitled Apprendre à voir l’architecture, in which he recommends educating the eye, to exercise the eye on volumes, shapes, solids and voids. For each architecture, it is necessary to ...