In mid-January 2020, Nike announced that it hired John Donahoe for the CEO post.1 He already had a good understanding of the company because of his role on the board of directors for five years. But it’s important to note that Donahoe’s prior experience was in the tech industry, as CEO at companies like eBay, PayPal, and ServiceNow.
Nike’s move was notable—and in keeping with the company’s culture of innovation. For the most part, the hiring of Donahoe was a clear sign that traditional companies need to put digital strategies at the forefront. It’s table stakes.
His tech ...
