Implementing Enterprise Risk Management: Case Studies and Best Practices

CHAPTER 3 ERM at Mars, Incorporated ERM for Strategy and Operations

LARRY WARNER

President, Warner Risk Group

This case study outlines the development of Mars, Incorporated's Enterprise Risk Management (ERM) program, from its initial phases in early 2003 through the spring of 2012. The views expressed in this case study are those of the author, and may not be those of Mars, Incorporated (Mars). Additionally, as with any ERM program, Mars' program has continued to evolve since 2012.

Throughout this case study, I have used first names for a number of key individuals who contributed to the success of program. (Please note all names have been changed.) In speaking with other ERM practitioners, such early adopters of an ERM program typically help contribute to an ERM program's development, evolution, and success. In this case study they helped spread and embed the process in their business units and in other units as they took on new roles. Most of the major improvements in the evolution of this program resulted from working with these individuals to address the needs of their business units. By identifying these players' involvement in the early stages of the program and their subsequent roles, the case study reader should gain an understanding of the importance of and the need to cultivate relationships with these early adopters.

MARS' ERM HISTORY

In essence, Mars' ERM program began with the company's inception by Forrest Mars.¹ Historically, the leadership at Mars had a serious ...