Implementing Enterprise Risk Management: Case Studies and Best Practices

CHAPTER 12 Measuring Performance at Intuit A Value-Added Component in ERM Programs

JANET NASBURG

Chief Risk Officer, Intuit Inc.

Intuit started small in 1983 with Quicken personal finance software, simplifying a common household dilemma: balancing the family checkbook. Today, we've improved the lives of more than 50 million people, and our annual revenue exceeds $4 billion. We are publicly traded with the symbol INTU on the NASDAQ Stock Market, and are regularly recognized as one of the best places to work in locations around the world.

Our flagship products—QuickBooks, TurboTax, Quicken, and Mint—define our commitment to revolutionize the way people manage their personal finances, run small businesses, and pay employees. Our lineup of tax preparation products helps individuals and small business owners easily and accurately file their own taxes. And working with accountants, we've become a staple of American small business, with a widespread and deep-rooted presence that's second to none.

But we're much more than that. Today, our expanding portfolio serves customers in North America, Europe, Singapore, and India. And our products have evolved from the desktop to the cloud, with many available both online and for mobile devices.

As the way we live and work evolves, we adapt our strategy to meet and lead these changes. No matter where you find us—and whether you use our products on your PC or mobile phone—we remain committed to creating new and easier ways for consumers and ...