Implementing Value Pricing: A Radical Business Model for Professional Firms

More Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms

“This is THE book I have been hoping Baker would write for the last 10 years. Value pricing as a concept is quite well known but not very well understood. Despite pricing being the most important determinant of enterprise profit it is given relatively little attention in the literature compared to other elements of the so-called marketing mix. At last we have a book that nicely blends elegant theory with a robust practical solution for implementing VP. I consider this book to be required reading for anyone interested in developing a business model that is based on the simple, but time-honored, idea that we should be paid what we’re worth. For that to happen we need to focus on creating more value AND then implementing a system for capturing our fair share of that value. This book answers both these issues.”

—Ric Payne, Chairman of the Principa Group of Companies, www.principa.net

“Implementing Value Pricing not only produces more evidence that the historical cost-based system of pricing professional services is wrong-headed, Ron Baker shows the way to execute win/win pricing that both customers and professional firms will value.”

—David G. Littlefield, President and CEO, Littlefield Brand Development, www.littlefield.us

“As a reader of all of Ron Baker’s previous works, I can state unequivocally that this is by far his most thorough and enjoyable read to date. He not only builds upon the ideas ...