The Business Model of the Firm of the FutureRevenue Is Vanity—Profit Is SanityBusinesses Have Prices, Not Hourly RatesWhy Intellectual Capital Is the Chief Source of WealthNegative Intellectual CapitalWhy Effectiveness Trumps EfficiencyWhat, Exactly, Is Productivity?There’s No Such Thing as Generic “Efficiency”Where Do Profits Come From?If Only I Knew Then What I Know NowSummary and Conclusions