CHAPTER 10
HOW MUCH CONTENT IS TOO MUCH?
How to Handle Content Sacrifice
Smith Magazine, an online publication, firmly believes that people should have a place to share their life stories, and their staff invite anyone with a good narrative to submit it to their website. There is a caveat: users have to limit their life story to six words. Here are some examples:
New house. New closets. Same skeletons.
Siri, delete Mom from my contacts.
Brought roses home. Keys didn’t fit.
Head in books, feet in flowers.
A few days from now, will we remember these stories better than longer stories? Brevity is advantageous because it gets attention and sustains it since there is not much to absorb. It also creates a feeling of mastery and completion, which generates ...
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