CHAPTER 7

WHAT MAKES A MESSAGE REPEATABLE?

Techniques to Convince Others to Repeat Your Words

When we share information at Point A, we hope others will retain it and retrieve it at Point B to inform their next action. This means that at Point A we must create a memory strong enough that it endures long term. One technique for solidifying memory is repetition.

The impact of repetition on memory is rarely doubted. However, since we are looking at memory from the perspective of the future, this chapter is not so much about repeating the same message over and over at Point A. That’s only part of the technique. The challenge is to make sure people can repeat that same message at Point B on their own. And how to create a message so it is repeatable ...

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