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Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth by Jeff Saperstein, Hunter Hastings

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Part II. Dispatches from the Leading Edge of the New Marketing

Chapter 6 Integration of Technology and Marketing

Chapter 7 Open Innovation and New Product Development Through Communities of Practice

Chapter 8 Brand Building Through Global Brand Growth

Chapter 9 Growth Through Brand Portfolio and Risk Management

Chapter 10 Insights-Led Brand Building in Technology

Chapter 11 Marketing Knowledge Centers

Chapter 12 The New CMO

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