In Focus/Innovation-The Importance of Considering Personality Type

According to Bridges, because an

organization comprises its members,

instruments normally used to evaluate

individuals can generally be applied to

the organization as a whole.

For example, a sensing organiza-

tion is one in which hard facts and

data and step-by-step progress play a

critical role in evaluating organiza-

tional health, making decisions, and

determining what to do next.

An intuitive organization, in con-

trast, is one that collects information,

sees the market trends and develop-

ing buying patterns, and leapfrogs the

competition to create the new prod-

ucts and services it projects the mar-

ket will want in the future.

When an individual’s type ...