Industrial, Mechanical and Manufacturing Science – Zheng (Ed.)
© 2015 Taylor & Francis Group, London, ISBN: 978-1-138-02656-8
Problems and policies of financial products innovation
Yuhua Shen
Guiyang University, Guiyang, Guizhou, China
ABSTRACT: As the financial reform in China is moving forward, the competition in financial industry is
becoming increasingly fierce. Business operators are faced with the problems on how to choose innovation
strategies for financial products to pursue profit maximization. Based on the current development of financial
industry in China, this study, according to the theory of finance and industrial economies, analyzed the problems
of insufficient market segmentation and single service object in financial innovation and ...