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DEVELOPING INNOVATIVE HEALTH INFORMATION FOR YOUTH

Communication Theory for Practical Emerging Media Applications

LOU ANN STROUP, CHELSEY SIGLER, AND JAY E. GILLETTE, PH.D.

Contents

Introduction: The Challenge of Effective and Innovative Health Communication for Youth

Health-Related Topics

Internet for Health Promotion across the United States

Preliminary Research Findings for Recommended Information Media Approaches

Youth Communication

Doctor/Youth Patient Communication

Parent-Child Communication

Preliminary Research Findings for Health Information Content Approaches: Reaching Youth Effectively by Submarkets

Youth Ages 10 to 14 Years

Youth Ages 15 to 19 and 20 to 24 Years

Parents/Adults Interacting with Youth

Increasing Impact through ...

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