Information Architecture for the World Wide Web

Who Should Be the Information Architect?

The information architect of a large, complex web site should be two things: someone who can think as an outsider and be sensitive to the needs of the site’s users, and at the same time is enough of an insider to understand the site’s sponsoring organization, its mission, goals, content, audiences, and inner workings. In terms of disciplinary background, the information architect should combine the generalist’s ability to understand the perspectives of other disciplines with specialized skills in visualizing, organizing, and labeling information. As it’s very difficult for someone to retain all of these characteristics, you’ll have to make some compromises, but it’s important to consider them as you search for that elusive information architect.

Thinking Like an Outsider

Because information architecture is largely about the big picture view of the organization, its goals, and its politics, a logical choice for the architect role is a senior person who knows the organization as a whole and who isn’t involved exclusively within the activities of one department. A senior person can often think like an outsider even though being on the inside, and has enough clout to enlist other departments’ resources when necessary. One drawback to choosing a senior level manager is that he or she may have so many other responsibilities that the work gets delegated out to staff, thereby negating the original goal of using a single, organizationally savvy ...