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Innovation Book, The
book

Innovation Book, The

by Max Mckeown
August 2014
Intermediate to advanced
296 pages
5h 56m
English
FT Publishing International

Overview

The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success.

Includes:

  • Your Creative Self – how to become a more powerful innovator
  • Leading Innovators – how to inspire and motivate creative people
  • Creating Innovation – how to develop and test new concepts
  • Winning with Innovation – how to sell your new ideas
  • The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas
  • The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done?

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Publisher Resources

ISBN: 9781292011905