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Innovation Book, The
book

Innovation Book, The

by Max Mckeown
August 2014
Intermediate to advanced
296 pages
5h 56m
English
FT Publishing International
Content preview from Innovation Book, The

Part three

Creating innovation

‘Controversy is part of the nature of art and creativity.’

Yoko Ono

As an innovator, you are trying to move from the existing situation to something better. Moving to something better is only possible if you can travel successfully along the innovation curve.

You can use the power of creative rebels to go beyond existing constraints. The spirit of creative rebellion is willing to pay the price for new knowledge, new methods and new skills.

The creative maverick is ready to sacrifice short-term gains for longer-term gains for the good of other people. This willingness to abandon the old comforts for new wonders leads to breakthrough innovations.

One powerful way of inspiring innovation is to focus attention on usefulness ...

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Publisher Resources

ISBN: 9781292011905