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Innovation Book, The
book

Innovation Book, The

by Max Mckeown
August 2014
Intermediate to advanced
296 pages
5h 56m
English
FT Publishing International
Content preview from Innovation Book, The

Author’s acknowledgements

We are willing to invent. We are willing to think long-term. And very importantly, we are willing to be misunderstood for long periods of time…’

Jeff Bezos, founder of Amazon

It’s been my pleasure – and pain – to work with thousands of rebels, mavericks, dissenters and dreamers. Thanks to those people who’ve worked together to make innovation and strategy work. Comparing innovation theory with real-world innovation is at the heart of The Innovation Book.

Particular thanks go to those who have been part of the creative conversations throughout a very iterative writing process – and to those who have debated strategy and innovation ideas with me. They have prodded the theories, provoked improvements, and encouraged efforts ...

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Publisher Resources

ISBN: 9781292011905