Book description
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces. This book brings microeconomic theory into the world of the business manager rather than the other way around. The author expounds on microeconomic theory, enabling economists to take the knowledge back to the office and apply it.
Table of contents
- Frontcover
- Halftitle
- Title
- Copyright
- Abstract
- Content
- List of Cases/Firms/Products
- Part I If You Could Choose Any Price, What Would It Be? Fundamentals for the Single Price Firm
- Part II Different Strokes for Different Folks: Charging More Than One Price for the Same Good
- Part III How Does My E-Tailer Know that I Read Comic Books and Cook with a Wok? Pricing in the Digital Age
- Table of Strategies
- Appendix: Relevant Published Case Studies
- Notes
- References
- Index
- Ad page
- Backcover
Product information
- Title: Innovative Pricing Strategies to Increase Profits, Second Edition
- Author(s):
- Release date: September 2015
- Publisher(s): Business Expert Press
- ISBN: 9781631573705
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