September 2015
Intermediate to advanced
200 pages
3h 46m
English
Content preview from Innovative Pricing Strategies to Increase Profits, Second Edition
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Annenberg Public Policy Center at the University of Pennsylvania. 2005. “Annenberg Study Shows Americans Vulnerable to Exploitation in the Online and Offline Marketplace.” http://www.annenbergpublicpolicycenter.org/Downloads/Information_And_Society/TurowShoppingRelease.pdf (accessed January 4, 2012).
Baye, M.R., J.R.J. Gatti, P. Kattuman, and J. Morgan. 2007. “A Dashboard for Online Pricing.” California Management Review 50, no. 1, pp. 202–16.
Diakopoulos, N. 2015. “How Uber Surge Pricing Really Works.” http://www.washingtonpost.com/blogs/wonkblog/wp/2015/04/17/how-uber-surge-pricing-really-works/ (accessed May 5, 2015).
Dietz, K. 2008. “How to Outpace the Industry in Snack Sales and Profit Growth.” http://www.nacsonline.com/NACS/Resources/NACS%20Show%20Handouts/2008/How%20to%20Outpace%20the%20Industry%20in%20Snack%20Sales%20and%20Profit%20Growth.pdf ...
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