November 2024
Intermediate to advanced
392 pages
10h 47m
French
Content preview from Intelligence économique alimentée par l'IA
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Chapitre 5. L'analyse descriptive alimentée par l'IA
Cet ouvrage a été traduit à l'aide de l'IA. Tes réactions et tes commentaires sont les bienvenus : translation-feedback@oreilly.com
Dans ce chapitre, nous allons explorer deux cas d'utilisation qui illustrent comment l'IA peut nous aider à effectuer des analyses descriptives plus rapidement et à fournir un moyen plus intuitif et transparent d'interagir avec de grands ensembles de données - même pour les personnes non techniques. Nous verrons également comment les capacités de langage naturel des outils modernes de BI (dans cet exemple, Power BI) peuvent nous décharger de certaines tâches banales.
Cas d'utilisation : Interroger des données en langage naturel
Le processus de réflexion analytique typique d'un utilisateur professionnel commence souvent par une simple question, comme celle-ci :
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Comment se sont passées mes ventes le mois dernier ?
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Avons-nous vendu plus cette année que l'année dernière ?
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Quel est le produit le plus vendu ?
Ces questions sont surtout de nature descriptive. Les utilisateurs ont d'abord besoin de comprendre le statu quo avant de pouvoir plonger plus profondément dans l'analyse ou même d'anticiper les événements futurs.
La façon classique de résoudre ce problème serait pour un analyste de créer un ensemble de rapports statiques pour les questions les plus courantes pour des unités commerciales ou des départements spécifiques. Cependant, il est extrêmement difficile pour les analystes commerciaux ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.