January 2013
Beginner
288 pages
8h 43m
English
Content preview from Interactive Television ProductionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
Active and passive viewing, 206–207
ADSL (asymmetric digital subscriber line) system, 56, 65
Advanced Television Enhancement Forum (ATVEF), 76–77
Advanced Television Systems Committee (ATSC), in depth, 60–61
Advertising as a revenue source, 104–108
banner advertising, 104
benefits of interactive television, 104
Coty’s Rimmel brand campaign, 120–121
direct response interactive television, 105–107
enhanced television techniques, 104
Finish Powerball 3in1 campaign, 121–123
interstitial adverts, 104
sponsorship, 107
Analogue teletext, 10
Analogue television transmission:
carrier waves and modulation, 41
simultaneous with digital, 57
switching off intentions, 90
vertical blanking intervals (VBIs), ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.