Index
Active and passive viewing, 206–207
ADSL (asymmetric digital subscriber line) system, 56, 65
Advanced Television Enhancement Forum (ATVEF), 76–77
Advanced Television Systems Committee (ATSC), in depth, 60–61
Advertising as a revenue source, 104–108
banner advertising, 104
benefits of interactive television, 104
Coty’s Rimmel brand campaign, 120–121
direct response interactive television, 105–107
enhanced television techniques, 104
Finish Powerball 3in1 campaign, 121–123
interstitial adverts, 104
sponsorship, 107
Analogue teletext, 10
Analogue television transmission:
carrier waves and modulation, 41
simultaneous with digital, 57
switching off intentions, 90
vertical blanking intervals (VBIs), ...
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