July 2009
Intermediate to advanced
240 pages
6h 33m
English
Content preview from International Communications Strategy
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| 5 | The day after |
‘Can you see it burning?’ Co-author Cambié was attending a function in September 2008 on the roof terrace of the Blue Fin Building , the London headquarters of magazine publisher IPC Media, on the south bank of the River Thames. Another guest was pointing at the City, the financial centre of London, which that day had been the stage of an unprecedented meltdown in the banking sector. After 158 years, the investment bank Lehman Brothers had filed for Chapter 11 bankruptcy protection, the largest bankruptcy in US history. Bank of America had announced its offer to take over Merrill Lynch, which in the spring had reported losses of nearly US $2 billion. What had once been the world’s largest insurer with assets of US $1 trillion, ...
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