| 9 | Connecting communities |
Many social media tools are available online free or at very low cost, which makes this form of mass communication easily accessible to anyone or any group, regardless of their budget. This means that social media can be a powerful communication tool for those who would otherwise be marginalized within their society or by mainstream-focused traditional media. Through blogs and other online tools, such groups can make their voices heard alongside established ‘brands’ such as news websites and corporations as well as enterprises catering to majority interests. They can also bypass the gatekeepers of traditional media, and this is especially empowering in societies where press freedom and the freedom of personal expression ...
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