Skip to Content
International Communications Strategy
book

International Communications Strategy

by Silvia Cambié, Yang-May Ooi
July 2009
Intermediate to advanced
240 pages
6h 33m
English
Kogan Page
Content preview from International Communications Strategy
9 Connecting communities

Many social media tools are available online free or at very low cost, which makes this form of mass communication easily accessible to anyone or any group, regardless of their budget. This means that social media can be a powerful communication tool for those who would otherwise be marginalized within their society or by mainstream-focused traditional media. Through blogs and other online tools, such groups can make their voices heard alongside established ‘brands’ such as news websites and corporations as well as enterprises catering to majority interests. They can also bypass the gatekeepers of traditional media, and this is especially empowering in societies where press freedom and the freedom of personal expression ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Project Management and Leadership Challenges, Volume II

Project Management and Leadership Challenges, Volume II

M. Aslam Mirza
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian

Publisher Resources

ISBN: 9780749453299