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International Communications Strategy
book

International Communications Strategy

by Silvia Cambié, Yang-May Ooi
July 2009
Intermediate to advanced
240 pages
6h 33m
English
Kogan Page
Content preview from International Communications Strategy
6 The cultural landscape of social media

The present

For many of us around the globe today, our daily activities include at least some time engaging online, whether we are checking e-mails, shopping for books or groceries, accessing our online bank accounts or sending someone a hatching egg on Facebook.1 We ‘skype’2 our friends and business contacts to talk for free online. We ‘chat’ by text using instant messaging. Some of us send video messages via our social network profile page. We ‘google’3 instead of looking things up in books or directories. ‘Googling’ people we know or whom we’ve just met is the new social pastime.4 We send files and documents electronically online and collaborate on projects from all corners of the globe using internet-based ...

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Publisher Resources

ISBN: 9780749453299