Chapter 8

Why Big Data and What Is It? Basic to Advanced Big Data Journey for the Medical Industry

Neha Sharma; Malini M. Patil; Madhavi Shamkuwar     Society for Data Science, Pune, India JSS Academy of Technical Education, Bengaluru, India ZES’s, Zeal Institute of Business Administration Computer Application and Research, Pune, India


The idea of big data is mainly reflected in its dimensions, which are popularly known as the Big Vs, which stands for Volume, Variety, Velocity, and Veracity. However, the concept goes beyond the Big Vs and testing of hypotheses, to focus on data analysis, hypothesis generation, and ascertaining the progressive strength of association. Preliminary study reveals that big data analytics adopts many data ...

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