© Todd Kelsey 2017

Todd Kelsey, Introduction to Google Analytics, 10.1007/978-1-4842-2829-6_6

6. Fun with E-Commerce Analytics Part II: AdWords

Todd Kelsey

(1)Wheaton, Illinois, USA

The purpose of this chapter and of Chapter 5 is to capture the full lifecycle of analytics and take a close look at ROI (return on investment ). The goal is to shed light on an elusive question—when you are spending money on ads, how can analytics help you determine how much money you are making? The exciting thing is that AdWords provides a way to do this.

Shopify provides a foundation for e-commerce, and AdWords provides a way to advertise a site and track conversion. If you haven’t read Chapter 5 yet, I recommend starting there. If you haven’t read Chapters 1-4, I ...

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