5 > Measure and Choose With ROI
For a few months after moving into that old Main Street building, my single employee and I spent our workdays at our folding table desks by the front door. We continued to create and sell software plugins to the user base I had stumbled upon. Sales were strong, margins were high, and overhead was low. That combination meant profits were high, too.
Though my lifestyle was below middle class, I wasn’t about to consume these newfound profits. My wife and I continued to drive 10-year-old cars, and put elbow grease into projects like replacing plaster with drywall in our 100-year-old house. I was quite happy with my lifestyle and didn’t feel any urge to change it. I was really happy building my business and enjoying ...
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