Everyone is searching for ideas to build the next winning iPhone or iPad app. While there is no single formula for building a successful-selling iPhone or iPad app, there are a number of things that can and must be done to achieve success. Without covering the basics, your app is likely to languish on the App Store with minimal sales. There have been some very good apps posted to the App Store that have not sold as well as they should have, and this is usually because not much marketing has been applied to the project. Unless you stage a large event to launch your app and get it started with strong momentum or your app gets picked up by Apple on the home page of the App Store, you may find yourself in ...
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