iPhone® and iPad™ Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

8. Timing Your Marketing Activities

For most developers, getting your app’s message out will take some time and consistent marketing efforts to make buyers aware of your app. The good news is that so few apps have any marketing at all that your marketing efforts will likely pay off. Even if you apply only some of the marketing methods recommended in this book, you’re bound to see improvement in your sales. If one marketing idea doesn’t work you can try something else until you get some positive results.

Some marketing activities should be timed for maximum impact. Other marketing activities are equally effective at any time as long as they are part of a consistent marketing plan. For example, a press release announcing the launch of your app ...