April 2010
Beginner to intermediate
312 pages
7h 50m
English
Content preview from iPhone® and iPad™ Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
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Index
A
AAMCO, 280
accountability system, setting up, 273
add-ons, cross-selling, 217
with Admob, 102-103
click-based advertising on Facebook, 114
free apps with, 198-201, 263, 267
with Mobclix, 103
online advertising, 105
paid search, 103-104
with Quattro Wireless, 103
in traditional media, 98-101
newspapers, 98-100
radio and TV, 100-101
Adwhirl, 201
after app launch marketing activities, 256
allocating marketing funds, 235-236
event tracking, 225-226
interface usage tracking, 226
location tracking, 224
mobile analytics, 266
privacy issues, 229-230
product usage tracking, 225
sales tracking, 224
vendors
Flurry/Pinch Media, 226-228
Mobclix, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.