July 2011
Intermediate to advanced
352 pages
10h 14m
English
Chapter 10: Creating Mobile Commerce Sites
In This Chapter
Comparing mobile commerce solutions
Selling to the upscale iPhone/iPad demographic
Looking at how users adapt to mobile commerce
Understanding the basic building blocks of mobile commerce
Comparing mobile commerce payment solutions
Setting up commerce on a mobile site
Industry experts have long predicted that the “iPhone Mom” would become the most sought-after creature in the mobile world. Young mothers with iPhones would not only make the purchasing decisions for their families, but connect with each other using apps and social media on their phones to alert each other to special deals — and even take over shopping duties ...
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