July 2011
Intermediate to advanced
352 pages
10h 14m
English
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Appreciating the Mobile Opportunity
Mobile commerce is growing fast, but you don’t have to take our word for it. The team at the Morgan Stanley investment bank believe strongly enough in the power of m-commerce to conduct high-level business that they built an exclusive iPad app (different from the free Morgan Stanley Research app, available to everyone), which allows fund managers to monitor stock and bond markets, making decisions that affect billions of dollars in pension funds.
In Figure 10-1, you see a graph, from research conducted by Morgan Stanley, indicating that mobile commerce will grow much faster than traditional online commerce.
Figure 10-1: Exhaustive Morgan Stanley reports consistently highlight the growth of mobile commerce.
The rapid growth of m-commerce is staggering:
Two-thirds of mobile phone owners use their devices while shopping; 62 percent to find deals, 32 percent to comparison shop, and 29 percent to take and send photos of products, according to a Yahoo! survey.
Forty-four percent of smartphone users have accessed their bank account from their devices, and banks are rolling out apps that allow users to deposit checks to their accounts by using their cellphone ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.