July 2011
Intermediate to advanced
352 pages
10h 14m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Making Your Site Search Engine Friendly
After you go to all the trouble to make your website work well on the iPhone and iPad, don’t forget to make it search engine friendly as well. Although many of the same rules of search engine optimization (SEO) apply, you need to understand a few key differences and special additions, as well as a few things you shouldn’t do on your mobile site, if you want to be included in mobile search engines, such as Google’s, shown in Figure 15-1.
Figure 15-1: Most major search engines offer mobile-optimized search options, but Google has one of the most advanced mobile search services.
Scoring high in search engine results is complicated because millions of sites vie for the top spots and search engines use complex formulas to determine which website should match any given keyword search. The formulas that search engines use to prioritize websites are guarded more carefully than Coca-Cola guards its recipe. And, if that doesn’t make it complicated enough, most search engines change their formulas regularly. (How regularly is also secret.)
The reason for all this secrecy is that the people who run sites such as Google and Bing want to deliver the best results when someone conducts a search — not just a list of the sites that reflect a smart web marketer’s ability to trick its way into the top position. Because a great deal of money can be made at the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.