June 2012
Intermediate to advanced
384 pages
9h 15m
English
The most relevant lesson is the need to continually move to the future. This requires investment... when your model is based on innovation, on continual forward movement... you make these investments.
It also requires risk-taking. Running an innovation model over the long term is not for the faint-hearted. It often compels the enterprise to act when it is not obvious to do so... to place bets that seem risky to those who are focused on short-term gain... and to combat corporate inertia when times are good.
And it means you have to know when to leave behind the sources of your previous success...sustaining an innovation model over the long term—for a decade, much less a century—also means leaving the ...
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