Chapter 4
It’s All Analytics!
Keywords: Data, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Models, Causation, Correlation
Preamble
In the last chapter, we looked at processes that generate data and why we want to collect that data. We contrasted models and algorithms and then briefly touched on data and analytics architectures. We now look at how almost everything we do is “Analytics” and thus we title this chapter “It’s All Analytics.”
Overview of Analytics – It’s All Analytics
One of Scott’s (author) favorite quotes was from the movie Sneakers (see Sneakers, 1992), where Cosmo says “It’s about the data… Exactly! The world isn&$3pos;t run by weapons anymore, or energy, or money, it&$3pos;s run by little ones and ...
