thirty-threeBIG MACS VS. THE NAKED CHEF
THURSDAY, JANUARY 18, 2001
Mystery: Why is it that some of the biggest IT consulting companies in the world do the worst work?
Why is it that the cool upstart consulting companies start out with a string of spectacular successes, meteoric growth, and rapidly degenerate into mediocrity?
I've been thinking about this, and thinking about how my own company should grow. And the best lessons I can find come from McDonald's. Yes, I mean the awful hamburger chain.
The secret of Big Macs is that they're not very good, but every one is not very good in exactly the same way. If you're willing to live with not-very-goodness, you can have a Big Mac with absolutely no chance of being surprised in the slightest.
The ...
Get JOEL ON SOFTWARE: And on Diverse and Occasionally Related Matters That Will Prove of Interest to Software Developers, Designers, and Managers, and to Those Who, Whether by Good Fortune or Ill Luck, Work with Them in Some Capacity now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
