August 2011
Intermediate to advanced
261 pages
3h 41m
English
Content preview from John Adair's 100 Greatest Ideas for Amazing CreativityBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Fourteen Greatest Ideas for Thinking Outside the Box
Idea 34: Practise serendipity
One sometimes finds what one is not looking for.
Sir Alexander Fleming, discoverer of the medical uses of penicillin
Serendipity is a happy word. Horace Walpole coined it to denote the faculty of making unexpected and delightful discoveries by accident. In a letter to a friend (28 January 1754) he says that he formed it from the title of a fairy story, The Three Princes of Serendip (an ancient name for Sri Lanka), for the princes ‘were always making discoveries, by accidents and sagacity, of things they were not in quest of’.
If serendipity suggests chance, finding things of value when we are not actually looking for them, the finder must at least be able to see ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.