August 2011
Beginner to intermediate
281 pages
3h 44m
English
Changing things is central to leadership. Changing them before anyone else is creative leadership.
Ordway Tead, US author and educator
Innovation should not be a reactive process but part of a long-term strategy that gives direction. It needs to be fed by the dynamo of a corporate sense of purpose.
Such a strategy will balance the present needs of producing and marketing existing goods and services – the commercial priority –with the middle- and long-term requirement of research and development.
A balanced and coherent strategy will enable your organization to build on its past successes and create its desired future. It is the only sure pathway to profitable growth.
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