About the Author
EVAN I. SCHWARTZ is the President of Creative Juice, LLC, which advises companies on how invention and innovation strategies can fuel market leadership and growth. Mr. Schwartz is a former editor at BusinessWeek, where he was part of a team that won a National Magazine Award. He is currently a contributing writer for MIT’s Technology Review.
Mr. Schwartz’s previous book, The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television (HarperCollins, 2002), tells the story of electronic television inventor Philo T. Farnsworth. The book follows Farnsworth’s battle against RCA tycoon David Sarnoff, and shows how their clash symbolized a turning point in the way innovation happens in our economy. A Discover magazine ...
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