STEP 4

Outreach—How to Play the Student Card to Set Up Career Conversations

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

SUN TZU

Ever since Kevin could remember, his parents had told him that if he worked hard, he could achieve anything. Kevin’s parents operate a small doughnut shop, working seven days per week for most of the year. Their dedication is what made it possible for Kevin to go to college and pursue a career he’d love. After two years of community college, Kevin transferred to a four-year university. He chose finance as a major but didn’t have a great idea of what he wanted to do for a career. Although he performed well in school, Kevin wasn’t able to land the internships ...

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