What does taking the lead in the executive development process look like when that process is viewed as an internal start-up? It involves behaving entrepreneurially in four key areas of activity—managing, marketing, manufacturing and delivering, and selling.
Management responsibilities span the entire process, from identifying needs to service design and delivery, quality control, and marketing and selling programs.
Entrepreneurial management has three key components:
Developing a compelling vision. Development professionals need to articulate the development group's vision. The vision should be written down, reinforced and mentioned often, and agreed upon by those who work with the education team (including outside consultants ...