October 2005
Intermediate to advanced
3 pages
11m
English
article
Leadership in Action: Issues and Observations - Leading Yourself Through Change
by Robert A. Goldberg
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MIND YOUR LANGUAGE
The second trap that many executives fall into in leading their organizations through change is being sloppy in describing what they want rather than precisely conveying what is needed and why.
Rhonda, for instance, was hired by a successful industrial company to establish a new marketing strategy. After two months her marketing plan still had not been approved, and Rhonda grew frustrated with what she considered the slow pace of change. She often remarked to others, “We need a revolution in marketing,” or, “This marketing system is broken and it has to be fixed.”
When Rhonda framed the change she sought in such dramatic language, her colleagues felt unfairly criticized. After all, they thought, who had given this newcomer, ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.