October 2012
Intermediate to advanced
208 pages
4h 24m
English
Content preview from Leading Change, With a New Preface by the Author
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3 Establishing a Sense of Urgency
Ask almost anyone over thirty about the difficulty of creating major change in an organization and the answer will probably include the equivalent of “very, very tough.” Yet most of us still don’t get it. We use the right words, but down deep we underestimate the enormity of the task, especially the first step: establishing a sense of urgency.
Whether taking a firm that is on its knees and restoring it to health, making an average contender the industry leader, or pushing a leader farther out front, the work requires great cooperation, initiative, and willingness to make sacrifices from many people. In an organization with 100 employees, at least two dozen must go far beyond the normal call of duty to ...
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